Week 9 case theme paper Essay Example | Topics and Well Written Essays - 1750 words

Week 9 case theme paper - Essay Example I never had the time before to notice the beauty of my grandkids, my wife, the tree outside my very own front door. And, the beauty of time itself.† This statement regarding retirement was quoted from Hartman Jule. Retirement became an eye-opener for him and a chance to enjoy life each day. Of course, this is also what I want to achieve but before retiring, things must be planned well and as Corporate Officer, unfinished businesses must be completed. In achieving global competitiveness in the company, strategic marketing management is needed. Innovation, customer satisfaction and producing quality products are the main objectives. Secondary objectives include optimizing processes to achieve better performance like the incorporation of the Six Sigma method and minimizing waste through the Lean method. For the domestic market, we must be aggressive in sales and advertising of our products to attract more buyers. We must always make sure to provide quality products and deliver them on time to these buyers to gain their loyalty and support. For the international market, marketing policies and objectives must be reviewed from time to time. Considering Europe, higher profit opportunities, larger customer network and global competition may be achieved. According to Kotler and Keller (2009), risk and competitive advantage of our products must be taken into consideration basing from the customer’s needs. If there comes a time that the problems such as projections of the company hitting the wall and the need to downscale operations, solutions to these troubles must be prepared beforehand or must be immediately executed as to prevent aggravation of the said problems. One solution is to lay off employees, from corporate officers to management staffs up to administrative personnel and laborers. This solution may act as a double-edged sword to both the company and employees. Another solution is to tap the loyalty of customers as to